This evening I donned by Mah Jongg bracelet and made my way over to USC, where both Jacki and I had the pleasure to attend the installation of Ludica's own Tracy Fullerton as the Electronic Arts Endowed Chair of Interactive Media at the School of Cinematic Arts. The declaration at the beginning of the ceremony met with rousing applause before Dean Daley even finished her sentence. Keynote John Riccitiello, Chief Executive Officer, Electronic Arts gave the keynote, pointing out that this is the first generation in which both parents and their children are playing video games. Characteristically humble and eloquent, Tracy gave a lovely and brief thank you, acknowledging friends, colleagues and students for their support. We are extremely proud of Tracy and this well-deserved and long overdue accomplishment, and it was an privilege to share with her this special honor.